An article reporting who is enjoying a BNB stay and what they look for in the experience:

Insights June 2011



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June 30th, 2011 by Peter Yesawich

TO B&B, OR NOT?

The terms “bed & breakfast” (B&B) and “inn” conjure up romantic images of stately Victorian houses nestled among majestic oaks, graciously operated by entrepreneurs we secretly admire because they finally decided to follow their dream!  Yet how do these seductive images translate into market appeal? The results of our just-released 2011 Portrait Of American Travelers™ reveal the answer.

Fully one out of every eight (13%) American leisure travelers stayed at a B&B or inn at least once during the previous year.  This incidence rises to one out of six (17%) among leisure travelers with an annual household income of $125,000 or more.  And a remarkable eight out of ten (79%) leisure travelers express interest in staying at a B&B during the year ahead!  Why is this notion so appealing?  Not surprisingly, it’s the lure of their distinctive ambiance.

When asked why they patronize B&Bs and inns, leisure travelers who did so during the previous year cited reasons ranging from the personalized service delivered by innkeepers, to the social aspects and “home-cooked food” as revealed below:

Very/Strongly Agree %

 

2011

 

 

I enjoy the private, less crowded, quiet ambiance of small Inns/B&Bs 64
I like to try new things when traveling 56
Inns/B&Bs provide a better sense of the local culture 56
I enjoy the personalized service of the host innkeeper(s) 54
I like the unique architecture/décor of Inns and B&Bs 53
I like the home-cooked food 52
Inns/B&Bs are much more romantic than traditional hotels/motels 47
I feel more pampered at an Inn/B&B than in a traditional hotel/motel 45
I like to interact with other guests during breakfast or social hours 39
It’s a more affordable escape than I would find at a traditional hotel/motel 37
They generally have a pet-friendly policy 19

Among leisure travelers who express interest in staying at a B&B or inn on a future trip, the home-like ambiance and amenities they expect to find in these properties are the primary reasons why:

Attributes of B&Bs Rated Very/Extremely Desirable %

 

2011

 

 

Comfortable bed/linens 92
Friendly staff 91
Complimentary, freshly prepared breakfast 88
Having time just to relax and unwind 87
Knowledgeable innkeepers 80
Opportunities to taste different or unusual cuisines 68
Free Wi-Fi 67
Romantic ambiance 63
Distinctive theme or atmosphere 59
Distinctive architecture 55
The ability to reserve a specific room with unique decoration or theme 53
Other interesting guests 41

Clearly, consumers believe B&Bs and inns offer an alluring residential ambiance that is not found in most conventional hotels and resorts.  When combined with the personal touches of the host innkeeper, this appeal is very alluring.

For further information on emerging lifestyle and travel trends revealed in the  Ypartnership/Harrison Group 2011 Portrait of American TravelersTM please visit the Publications section of www.ypartnership.com.

Sundance Bear Lodge
Willowtail Springs